Our History

Some context from John Baker, founder and CEO of Digirati:

I founded Digirati in 2002 after several years driving best practice and product requirements for a leading content management software company. At that time it was clear to me that many web projects were failing to deliver real value and often going badly astray due to inadequate content centric development methodologies. In response to this need I assembled a team of experts that could address the need for a consultancy with innovative approaches tailored specifically for content management and web projects.

In many respects the history of Digirati reflects the evolution of the digital landscape as we have developed our services and expertise to guide our customers through the various cycles of change. In the 90's organisations were starting to see themselves as publishers, then in the 00's the firewall was increasingly considered irrelevant as a boundary; partners and employees were also 'readers' of the organisations content and data. The 10's now see regular people understanding that they themselves are publishers, a trend which has been accelerated by the increased adoption of mobile devices. This is a natural progression but brings considerable challenge to businesses whether they see themselves as a publisher or not.

Our experience has taught us that clients need to adopt new ideas, new technology and new forms of communication and collaboration at a pace that's right for them. Sometimes it’s essential to race to beat the competition, but more often than not the rate that customers can innovate and launch new digital services to their internal or external audiences is governed by practical considerations of time, resource and budget. We believe that our history has helped us to develop a highly effective way of working with our customers as a strategic partner; we deliver solutions with an eye to the long term that are driven by our deep insight into customer priorities, practices and systems.