Analytics

Measuring how users interact with your website, content, products and each other is the single most valuable tool in improving your digital performance.

Almost every online action by your customers around your brand can contribute to creating a business metric. Digirati’s analytic techniques equip you to understand these metrics and evaluate the success of the content you publish. Our analytics helps determine the way your customers discover then experience and share your content amongst their networks.

When the correct analytic features are combined into an integrated platform with flexible content management, targeting and ecommerce services the result is a digital business that is steered by clear, considered Business Intelligence. This intelligence unlocks customer engagement and loyalty, irrespective of whether the engagements are with external users and customers or a collaborative social business deployment to employees inside the organisation.

Analytics applications are not all cut from the same cloth. Like the businesses they report upon each follows different agendas and occasionally focus on niche approaches to collecting and visualising your data. Many require a level of detailed and considered technical integration in order to provide the greatest data and insight to the business.

We support our clients through a set of proven consultancy steps to get the right solution in place rapidly:

  • Identification of the key data points to capture and track
  • Selection of the optimal data capture and analytic applications or web services
  • Integration into both static and dynamic CMS driven site structures
  • Back office marketing application and CRM integration
  • Customisation of data visualisations as appropriate
  • Interpretation and Business Intelligence services to gain greatest insight into visualised data

Digirati will support you in selecting and integrating the most suitable analytics solution to meet your budget and specific digital business needs. By consulting closely with all aspects of your business we gain an understanding of your requirements to plot your needs against a continually maintained supplier matrix. This ensures our platform integration is fit to deliver today’s needs and tomorrow’s desired features.