Community
Digital community takes many forms so Digirati works with clients to select the most appropriate model for them to harness the benefits of online community building.
Want to join the digital community? Do you create a brand page on Facebook and LinkedIn? Do you build a twitter community for PR? Do you build a community platform extension on your own website?
The best single or combined solution varies from client to client so Digirati will guide you through the business processes so your brand can socialise via a digital community model.
We consult with clients to assess where to gain greatest impact for the least amount of risk and ongoing management cost. Our work with you looks at where community activity already exists and could add greatest value to your business. We look at your in-house processes and which of these we could ‘socialise’ via online community to good effect. This leads to a co-ordinated community approach that follows several key stages:
- Identification of business areas and processes that lend themselves to sponsored communities
- Construction of an integrated social business strategy that supports internal collaboration, online community and social networking.
- Consultation on internal recruitment, education and training of community managers and other participants
- Identification and engagement of product champions and thought leaders using Social media monitoring and marketing partners
- Establishment of the criteria for analytics to measure and assess customer experiences and business benefits.
We help clients achieve the right balance between readily integrated technologies and a longer term consultative led approach for the development of healthy, vibrant communities.
Our clients leverage the knowledge and expertise of their organisation itself via an organisationally sponsored community. Whether driven by the need to increase their customer loyalty, deliver higher value customer service or gain market knowledge and feedback for future promotional campaigns, a community focussed model brings great business benefit. Here the investment is as much about seeding activity and how to create best use of the community, as it is about technology or user experience and design.
