White Paper: Formulating and executing a successful mobile strategy

There is currently a lot of hysteria in the digital space regarding mobile which is completely unnecessary and unhelpful. There is no doubt that smart phone and tablet usage is growing exponentially and is quickly overtaking desktop; but for content providers to make a knee-jerk reaction would be a mistake. This paper aims to bring the facts into clear focus and show how content providers can respond strategically and successfully to the opportunities mobile affords without significant amounts of additional operational or technical overheads.

Based on what we can learn from market-leading mobile content services we will aim to outline sensible principles and guidelines from which to base and execute a mobile strategy over 2011/12. This paper is targeted at both those who have and those who haven’t already started publishing content to smart phones and tablet devices. For those that have, this paper may confirm some of the lessons you have already learnt and will hopefully provide further clarity and ideas.

Whether your main focus is delivering rich online content, online marketing or eCommerce; the approaches outlined in this paper will show you how to maximise business agility so that you can monitor and adapt quickly to ever-changing consumer behaviour on mobile devices.

Download it here (PDF, 300k)