Digirati

Understand your users and promote effective collaborations

The use of web 2.0 tools to increase knowledge share and deepen internal communications, collaboration and communities is at the heart of Digirati's current offering.

Most content is created and used by groups hence collaboration tools are a key part of the information landscape in terms of effective content and knowledge creation. By utilising these tools both inside and outside the firewall they provide useful insights into collaborators and customers and foster efficient collaborative behaviour. This can be fostered by providing a seamless framework for staff to automatically see valuable connections between their work and that of their colleagues.

It is now accepted wisdom that many collaboration technologies that were conceived in the consumer realm have real business utility, such as instant messaging, blogs and wikis, and other forms of social-interaction software. Digirati have also delivered more advanced collaborative tools that integrate tightly into existing business processes without creating extra burdens on users. By automatically finding connections of important themes between content, users can work more efficiently and are drawn to work together productively on specific knowledge assets. This can all be achieved whilst working within existing communicative tools such as intranets and email.

Strategic thinking before technology deployment is an essential part of Digirati's approach to harnessing social & collaborative technologies. We follow a rigorous process based on Conversation (monitoring and responding) to Content (based on user feedback and analysis) to Community (created around validated user engagement). In this way we help to avoid the common pitfall of struggling with levels of participation for a newly created community or collaborative space. Around these key stages Digirati creates a strategic roadmap that includes change management processes, selection of the appropriate technologies and covers all integration requirements.